Diddy has named Nelly as the first spokesmodel for Sean John UNDERWEAR! Damn…just the sound of that makes my mouth water, LOL! This official announcement was made today July 28. Nelly will be featured in the Fall campaign promoting Sean John’s collection of underwear and loungewear. The campaign, which was shot by Randee St. Nicholas, showcases Nelly in a modern home overlooking Los Angeles, while modeling the underwear. “I have been a big fan of Diddy and the Sean John clothing line for years,” Nelly revealed. “I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man,” Diddy said. “He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign.” I can’t wait to see this ad! Here’s a preview:

Do you think Diddy made a good choice? Leave your comments!