Diddy loves to stay in the public spotlight. Ciroc Vodka and Diddy have decided to team up with New York City Tax & Limousine Commission and E! Networks to give away free cab rides on December 31st. “New York is the world’s most iconic New Year’s Eve City,” Diddy tells New York’s Daily News. “So let’s lead by example and show everyone that a sophisticated holiday celebration doesn’t just end when the ball drops, but when everyone gets home safely.”

For all you New Yorkers who will be drinking, Ciroc Vodka reps will be handing out $15 debit cards in Time Square beginning at 11 p.m. Wednesday night…

I guess I’ll have to try to get one as I will be in NEW YORK tonight HOLLA!