For the past few years we’ve heard stupid rumors about the Bey/Rihanna/Jay-Z love triangle. Even after Jay married his girl Beyonce, people still talked about how Rihanna and Jay had a secret relationship going on. Well, Rihanna’s ex-Publicist…said he started all the rumors!

In an interview with Associated Content, publicist Jonathan Hay comes clean about creating the bogus rumor. Hay has a “tell all” book coming out entitled Publicity Stunt: The Art of Noise. Hay XPOSES different situations during his tenure as a publicist. The most significant, perhaps, may be his involvement with Rihanna.

Hay speaks of trying to get Rihanna and the producer of her first single “Pon De Replay” Vada Nobles some light in a crowded pop music field. After failed attempts to push “Pon De Replay” to the masses, Hay then reveals that he made up stories to get the artist some attention. I guess thats how it works these days!

“Along with one of my partners, I then began to fabricate stories of Rihanna and Jay-Z, leaking false rumors to tabloids, working internet message boards, etc,” Hay reveals. “We started to get an insane amount of media coverage very fast. There are so many things we did that people don’t even know about, not even Rihanna herself.”

He also revealed what rumors he did start, saying “Like when the rumor surfaced that Jay-Z had a new love life and was cheating on Beyonce…that was just to get attention,”  “Rihanna had nothing to do with ANY of that, nor did she know what we were doing.”

Hay says he feels bad for what he did, but felt he needed to do it for his client.

“Rihanna is one of the biggest stars in the world now, and look at how she stormed into the business!” Hay continues. “Not to take anything from her – she is a great artist – but every artist needs a launching pad and there is nothing better than a good scandal to get the public’s attention.”

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More of Interview with Jonathan Hay

Source AP