USHER

Usher hosted a industry event in L.A. this past Monday to indruce his new artist/protégé Justin Bieber. Bieber is a 15-year-old who’s currently getting radio airplay with the Chris “Tricky” Stewart-produced single “One Time.” The luncheon that Usher put together at The Sunset Tower Hotel was to help promote his Ontario-born teen artist who he discovered on YouTube. I’m tellin’ you…YouTube is a great tool to promote yourself! Bieber began posting homemade videos from his 2007 second-place contestant stint on a local singing competition.

He later auditioned for Usher and ultimately got signed by Island Def Jam chairman Antonio “L.A.” Reid, reports Billboard.com. Bieber is currently in Atlanta recording “My World,” his Island Records debut due later this year. He collaborated with The-Dream and Midi Mafia. A video for “One Time” was shot on Monday.

Usher described the artist as a “young phenomenon. He’s definitely a priority for me and Island Def Jam.”


One Time – Justin Bieber

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